Many companies favor the podcast format for training their staff. It is extremely simple to distribute and very lightweight.
Nevertheless, it is important for these materials to be produced by specialists if you want the information to have the impact you're looking for. At you have the best voice talent options to create these materials.
It is important to know the origin of the word "podcast," which comes from the composition of 2 words: Ipod and broadcasting. This term was coined in 2004 by the journalist Ben Hammersey.

Many people call the podcast: "Radio on Demand." It involves the distribution of multimedia files, normally short audio files. These are delivered via Really Simple Syndication (RSS), which allows users to receive alerts when a new episode appears and gives them the option of downloading the files for storage on hard drives or mobile listening devices.

Normally podcasts are distributed in an mp3 audio format due to its lightness and quality. Let's remember that the mp3 is the most popular audio form in the world to date.

It is important to highlight that podcasts were created as audio blogs; however, their use has changed over time. Today different websites and television networks like ESPN and the BBC, among many others, distribute already broadcasted content in this format so that their viewers who missed the live transmission of their favorite programs can have access to these later, as well as having the option of listening to them when and where they want to.

Without a doubt, the podcast has come to change the entertainment industry. Nevertheless, many corporations around the world have also benefited from its start. A great number of companies use this format to distribute conferences, training courses, announcements, and tutorials, among many types of materials, to their employees. In the e-learning environment, podcasts also play a fundamental role in the distribution of online course information. The same thing happens with distance learning.

The podcast format can be present in museums. It is ideal for those who have the need to create guided visits, since whoever is taking the tour would like an explanation of each piece in the exhibit. That is why museums tend to produce podcast-type audio for their pieces; this way the visit of the interested person is much more enriching and becomes an unforgettable experience.

Finally, a large part of a podcast's effectiveness depends directly on the broadcaster, the audio design and distribution channel. At, you have access to an enormous bank of voices so that your strategies are effective and you achieve all of the objectives outlined in your business plan.